The Marketing and Communications (MarCom) Competition honored the University of Kansas School of Business with four awards for publications in 2011. This is the third year in a row that the School of Business has received awards in the competition. Read more

Suman Mallik, an associate professor in the KU School of Business, has developed a model that will enable TV networks to better judge whether to pre-sell ad space before the beginning of the broadcast year at fairly conservative prices or hold out for potentially higher prices later in the year. Read more