Marketing

Faculty and doctoral students in Marketing are a community of scholars dedicated to generating high-impact research. Their varied interests are reflected in the diverse mix of research topics they pursue. These include costs and benefits of prescription drug samples, pricing solutions to combat spam, advertising content as a signal of product quality, issues on rebate design, regulatory focus and framing of antismoking TV advertising, feature-positive effect and advertising persuasion, a comparison of product development practices in multiple countries, consumer preference and choice modeling, learning from failures, consumers perceptions of web pages/sites, effect of deadlines on service purchase process, real estate pricing, controlling non-response in surveys, factor retention criteria, revenue-equivalence in online auctions, quantity discounts and surcharges, visual perception, mere exposure effects and advertising.

Ph.D. Faculty in Marketing

Click here to see Ph.D. faculty in Marketing

Program Requirements and Information:

Required Coursework

Area of Concentration

Most students admitted in marketing typically will select that area as their concentration. However, an aspirant, with the assistance of his or her faculty advisor and the area faculty, may propose an interdisciplinary area of concentration that is a combination of the traditional business disciplines of accounting, information systems, finance, human resource management, decision sciences, organizational behavior, and strategic management. An aspirant may also propose an interdisciplinary area of concentration that includes emphases such as international business, law, and economics. The aspirant must take at least five advanced courses in the area of concentration. These courses may include those offered outside the School of Business.

Supporting Areas

Coursework in the area of concentration is supplemented and strengthened by study in one or two supporting areas. A supporting area is one that supplements and complements the area of concentration. The aspirant will satisfy the supporting area requirement by taking at least four advanced courses in the supporting areas (at least two courses in each of two supporting areas, or at least four courses in one supporting area). Courses recommended for preparation for the qualifiers may not be included in satisfying the supporting area requirement.

Research Methodology

For successful qualifier assessment, the student's program of study should include adequate preparation in research methodology.

Degree Completion Timeline

  • Years 1-2: Coursework*
  • Year 3: Comprehensive Exams
  • Year 4: Dissertation Proposal
  • Year 5: Dissertation Defense

*A minimum of 15 courses, plus 901 and BUS 902 are required for completion of the degree Some students can complete the program in four years.

Placements

Over the past several years, our PhD graduates have been placed at schools such as Ohio State, Kansas State, University Of Georgia, University Of Houston, Michigan Technology University, Oklahoma State University, and University Of Wisconsin, Madison. For a complete listing, see the Marketing Alumni page.

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