News Releases

School of Business reaches out using social media

Wednesday, October 28, 2009


BY LAURA WOLFE

The School of Business has established a presence on the social networking sites LinkedIn, Facebook, and Twitter. Access to these sites allows Business students and alumni free opportunities to network with each other and to stay informed about what is happening at the School.

The School of Business alumni group on LinkedIn has more than 1300 members. The School of Business alumni group facilitates in building a network with many business contacts. Alumni group members post discussions about job openings, one of the most beneficial services offered by LinkedIn, and to discuss their industry or interests.

The School has also published a Facebook page, which has more than 400 fans. Fans receive almost daily updates from the page, which allows news about the School to appear on fans' home pages. The page is an effective way for the School to communicate with students and alumni about upcoming events and recent accomplishments. The page also allows fans to view pictures and videos from recent School events.

Most recently, the School has created a Twitter account and has more than 100 followers. Twitter has opened two-way communication directly with followers about events, accomplishments, and news.

Social networking has become an important part of the School's communications procedures. Active social networking allows the School of Business to connect to students and alumni in a way that is convenient and beneficial to them, in a format that is "not business as usual."

To become a member of the KU School of Business Alumni group on LinkedIn, click here.

To become a fan of the School of Business on Facebook, click here.

To follow the School of Business on Twitter, click here.


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