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A team of KU MBA students won the

A team of KU MBA students won the "Best Industry Analysis" Award at the KU International Business Competition

Thursday, March 8, 2007

How does Cessna crack the Chinese market? That's a question top executives at Cessna Aircraft Company have been strategizing on for a while now, and it carries huge implications. One simple comparison puts the situation into perspective: There are more Cessna aircraft in the city of Pittsburgh than the entire country of China. Knowing that, it is easy to comprehend why this is such a pressing issue for Cessna. The only question is how to tap the market. A group of KU MBA students tackled that problem in the KU International Business Case Competition, held March 2-3. Teams from the University of Washington, University of Connecticut, University of Wisconsin, and Ohio State University also competed in the two-day event. The KU School of Business' Center for International Business Education and Research (CIBER) sponsored the competition. Two Cessna employees delivered the case to the students who then had 24 hours to devise an entry strategy into China. Each team presented its recommendation to a panel of judges. The judges assessed the teams based on the viability of their solution and the quality of their presentation. The KU team received an award for ÔBest Industry Analysis,' while the University of Washington won the overall competition.

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