Marketing

Faculty and doctoral students in Marketing are a community of scholars dedicated to generating high-impact research. Their varied interests are reflected in the diverse mix of research topics they pursue. These include costs and benefits of prescription drug samples, pricing solutions to combat spam, advertising content as a signal of product quality, issues on rebate design, regulatory focus and framing of antismoking TV advertising, feature-positive effect and advertising persuasion, a comparison of product development practices in multiple countries, consumer preference and choice modeling, learning from failures, consumers perceptions of web pages/sites, effect of deadlines on service purchase process, real estate pricing, controlling non-response in surveys, factor retention criteria, revenue-equivalence in online auctions, quantity discounts and surcharges, visual perception, mere exposure effects and advertising. 

Marketing faculty are highly regarded for their research productivity. For instance, the American Marketing Association's Web site ranks our marketing group as 15th among public and 28th among all U.S. universities, based on per capita productivity in the top journals. [Go to (http://docentes.fe.unl.pt/~lflages/index.html?other_links_frames.html&1 and click on "Institutional productivity in 9 major journals from 1984-1999" and then on "Productivity in JCR, JM, & JMR adjusted for department size"].

The same Web site also ranks our Ph.D. program in marketing with an emphasis on consumer psychology as 20th in the country, tied with Harvard, Texas A & M. and Iowa. (Click on the link “TOP PhD programs in marketing with an emphasis on consumer psychology”).
Marketing Program Requirements