Marketing

Student Profiles

V. Parker Lessig (PhD 1970), Frank S. Pinet Distinguished Professor and Director of the Undergraduate Program, University of Kansas
Initial Placement: Washington State University
Dissertation: "Numerical Taxonomy in Market Segment Identification: A Process Theory Approach", Chairperson: John O. Tollefson KU School of Business Faculty Page

Chandra Chaterji (PhD 1980)
Dissertation: “Perceived Risk as Influenced by Reference Group Functions in Selecting Brands: An Exploratory Study”, Chairperson: Parker Lessig

James Merrill (PhD 1982)
Initial Placement: Indiana University
Dissertation: “Toward the Theory of Market Segments”, Chairperson: Parker Lessig

Vinod K. Thukral (PhD 1983), Clinical Professor, Tulane University Medical Center
Initial Placement: Tulane University
Dissertation: "Cognitive Strain as Cause of Negative Bias", Co-Chairpersons: V. Parker Lessig and C. Whan Park

Gaurav Bhalla (PhD 1985)
Initial Placement: Burk Marketing Research
Dissertation: “Symbolism and Consumer Involvement”, Chairperson: John Lastovicka

Erich A. Joachimsthaler (PhD 1985), Vivaldi Partners
Initial Placement: University of Houston
Dissertation: "LP-Norm Estimation in Discriminant Analysis", Chairperson: John Lastovicka and Kenneth Cogger

Roberto Friedman (PhD 1986), Associate Professor of Marketing, Director of International Business Programs, University of Georgia
Initial Placement: University of Georgia
Dissertation: "A Framework of Psychological Meaning of Product", Chairperson: V. Parker Lessig

John Murry (PhD 1988), Associate Professor of Marketing, University of Iowa
Initial Placement: University of Wisconsin, Madison
Dissertation: "The Context Induced Affect: The Tempering Influence of Sequencing and Involvement", Chairperson: Surenndra Singh and John Lastovicka

Neeli Bendapudi (PhD, 1994), Assistant Professor of Marketing, FisherCollege of Business, Ohio State University
Initial Placement: Texas A&M
Dissertation: "The Use of Heuristics in Service Evaluations", Chairperson: Surendra Singh

Karen V. Fernandez (PhD 1995), University of Waikato, Hamilton, New Zealand
Initial Placement: University of Waikato, Hamilton, New Zealand
Dissertation: "Information Processing in Directional Media: The Effectiveness of Selected Advertising Executional Cues in the Yellow Pages", Chairperson: Dennis Rosen

Sanghoon Lee (PhD 1996)
Initial Placement: Joong-Ang University
Dissertation: “The Effects of Pleasant Scents on Consumer Memory and Evaluations”, Chairpersons: Surendra Singh and Sanjay Mishra

Dongwook Kim (PhD 1998)
Initial Placement: University of Arkansas
Dissertation: “The Effects of Syntactic Complexity and Information Processing Motivation on the Effectiveness of Advertising Measures for Young and Older Adults”, Chairpersons: Sanjay Mishra and Surendra Singh

Fred Guzek (PhD 2003) Assistant Professor, Kansas State University at Salina
Initial Placement: Kansas State University at Salina
Dissertation: “Understanding the Value of Marketing Communications by a Regulated, Monopoly Firm” Chairperson: Kissan Joseph

Xiang Fang (PhD 2004)
Initial Placement: Oklahoma State University
Dissertation: “Two Essays on Communication Effects of Internet Advertising”, Chairpersons: Surendra Singh and Rohini Ahluwalia

Anurag Pant (PhD 2006) Assistant Professor, Indiana University, South Bend
Initial Placement: University of Kansas
Dissertation: “Multimedia Effects on Memory: Exploring the Visual Channel Load Explanation for the Redundancy Effect,” Chairpersons: Sanjay Mishra & Surendra Singh

Beom Joon Choi (PhD 2007)
Initial Placement: California State University, Sacramento
Dissertation: “Essays on Mail-In Rebates,” Chairperson: Kissan Joseph