The University of Kansas PhD program in marketing aims to prepare students for academic careers at tier 1 research universities. The program has a decidedly behavioral research bent. Our graduates will be fully capable of conducting independent behavioral research of the highest quality, publishable in the premier journals (e.g., Journal of Marketing, Journal of Consumer Research, and the like). Toward this goal, it is expected that students will begin to collaborate with faculty members on research projects early in the PhD program, enabling them to have more than one paper under advanced review at premier marketing journals as they begin job search in their penultimate year in the program.
The marketing department has a young and dynamic faculty, dedicated to producing high quality research that is published in top-tier marketing and interdisciplinary journals. Faculty members closely supervise doctoral students. Each student is assigned an academic advisor, who guides the student in course selection and other general academic requirements. It is important to note that the academic advisor may or may not be the chair of the student’s doctoral dissertation committee. The student selects the dissertation chair based on the match between the dissertation topic and the interest and expertise of the faculty member in that topic. [The links below connect to the individual faculty web pages that provide summary information on research interests and publications.]
Jin Seok, Pyone
Doctoral seminars explore selected marketing content areas in depth and serve as a primary source of research ideas that translate into working papers, published research, and doctoral theses. Students should take at least FIVE of these seminars before their comprehensive examination. Substitutions of these seminars with other courses is not encouraged.
1. DSCI 920: Probability for Business Research (or an equivalent course)
2. BE 917: Advanced Managerial Economics (or an equivalent course)
OR ECON 700: Microeconomics Theory
Area of Concentration
Each aspirant, with the assistance of his or her faculty advisor and the area faculty, selects an area of concentration. The area of concentration is selected from the traditional business disciplines of accounting, information systems, finance, human resource management, marketing, decision sciences, organizational behavior, and strategic management. An aspirant may also propose an interdisciplinary area of concentration that is a combination of these disciplines or include emphasis such as international business, law, and economics. The aspirant must take at least five advanced courses in the area of concentration. These courses may include those offered outside the School of Business.
Coursework in the area of concentration is supplemented and strengthened by study in one or two supporting areas. A supporting area is one that supplements and complements the area of concentration. The aspirant will satisfy the supporting area requirement by taking at least four advanced courses in the supporting areas (at least two courses in each of two supporting areas, or at least four courses in one supporting area). Courses recommended for preparation for the qualifiers may not be included in satisfying the supporting area requirement.
For successful qualifier assessment, the student’s program of study should include adequate preparation in research methodology. A sound research is always grounded on sound methodology. A doctoral student in marketing has the opportunity to develop methodological skill in probability and statistics, optimization, uncertain reasoning, game theory, and econometrics. A typical doctoral dissertation often utilizes one or more of the following research methodology: empirical, analytical, behavioral, and computational.
Degree Completion Timeline
Years 1-2: Coursework* Year 3: Comprehensive Exams Year 4: Dissertation Proposal Year 5: Dissertation Defense (Some students can complete the program in four years.)
Over the past several years, our PhD graduates have been placed at schools such as Ohio State, Kansas State, University Of Georgia, University Of Houston, Michigan Technology University, Oklahoma State University, and University Of Wisconsin, Madison. A complete list of placements can be found here